On October 25th, the Marketing Department organized a marketing system work meeting for the third quarter of 2023. Group President Zhang Xin, Vice President Bao Yazhong, leaders of the New Energy Division and 13 affiliated enterprises attended the meeting.
At the meeting, the Strategy and Platform Development Department and the Brand Product Information Department respectively provided detailed interpretations of the macro environmental situation, industrial environment dynamics, domestic policy orientation, OEM technology trends, and forward-looking technology, providing information support for the company's strategic planning and technical reserves. Subsequently, the Minister of Marketing, Wang Guoliang, explained the changes in the overall environment, automotive market, vehicle OEM factory strategy, and component enterprise demand in the third quarter, summarized the acquisition of the group's marketing KPI projects and the completion of key projects, and deployed marketing goals and key work for the fourth quarter of 2023 and 2024.
At the meeting, General Manager Bao fully affirmed the marketing achievements of the group in the first three quarters, requiring all units to adhere to a neutral development strategy in the fourth quarter and 2024, focusing on technical marketing coordination, regional center functions, key breakthroughs in precision marketing, customer identification risk prevention, and other aspects of work. He also highlighted the excellent performance of enterprises such as FAWSN Decoration,FAWSN Automotive Lights, FAWSN Jiutai, Chengdu FAWSN Tiannak, FAWSN Bosch, and FAWSN Li'er Seating in external market expansion, key project breakthroughs, and early achievement of goals.
At the end of the meeting, Mr. Zhang summarized and emphasized the recent changes and development trends in the domestic and international environment from three aspects. Based on the current development status of the group, he put forward specific work requirements for platform project market development, external market resource allocation, achievement of new energy market goals, improvement of product core competitiveness, and enterprise strategic layout. At the same time, he hoped that all units would be pragmatic, efficient, and reach new heights in their subsequent marketing work!
